Own the Most trafficked Corner of Sioux Falls – Minnesota Ave digital.

MINNESOTA AVENUE DIGITAL

Command attention on one of Sioux Falls’ most traveled city corridors. The Minnesota Digital Billboard gives your brand a bold, right-hand-read presence at the intersection of Minnesota Avenue and 28th Street. Built for visibility, frequency, and recall, this premium south-facing display helps your message stand out in the moments that matter.

The Minnesota Digital Billboard is a 14’ by 48’ south-facing digital bulletin located at the intersection of Minnesota Avenue and 28th Street in Sioux Falls. This premium placement gives advertisers strong visibility to southbound traffic along one of the city’s key north-south corridors. With consistent commuter movement, nearby neighborhoods, local businesses, and central-city activity, this billboard is designed to help your campaign reach drivers in a high-demand Sioux Falls location.

1 Massive Digital Bulletin

Your ad plays on a massive 14′ by 48′ digital bulletin.

40,320 Plays

Per flight (28 days), you ad will play for a total of 40,320 plays. Thats a continous play of over 78 hours.

10 Seconds

An industry leading 7-second hold time ensures that your ad won’t be missed by the traveling audience.

Affordable Advertising

Affordable advertising with big-time visibility. Save more with longer contracts.

How It Works

Your ad runs on a south-facing 14’ by 48’ digital bulletin billboard located at 28th and Minnesota Ave. in Sioux Falls. Each display holds for 7 seconds, giving your message clear visibility to southbound traffic moving through the intersection. With an average of 154,700 vehicles passing weekly, your campaign can generate approximately 1,113,840 impressions per 28-day advertising flight.

Advanced Advertising Capabilities

Maximize the impact of your marketing with a digital platform designed for precision and real-time engagement. These sophisticated features allow you to automate your messaging and target specific audiences in Sioux Falls with unprecedented accuracy.

DAYPARTING

Maximize your budget by ensuring your message only appears when it is most relevant. This feature allows you to schedule ads for specific times of day or days of the week, such as a restaurant promoting breakfast during the morning commute or a bar highlighting happy hour specials from 3–6 PM. By controlling the timing, you reduce waste and reach your audience at the peak of their interest.

CONDITIONAL & TRIGGERED ADS

Ensure your creative is always contextually relevant with ads that react to real-world conditions. Using automated triggers, a retailer can display winter gear when the temperature drops below 32°F and switch to spring apparel when it warms up. These triggered ads allow your campaign to adapt instantly to environmental changes without the need for manual updates or constant monitoring.

LIVE RSS FEED ADS

Bring your billboard to life by integrating live data feeds for real-time, dynamic content. This is ideal for displaying live countdown timers, sports scores, or even custom data managed through a Google Sheet. Once a feed is defined, the billboard updates automatically as the data changes, though users must sign a legal agreement ensuring the safety and appropriateness of all live content.

MULTI-CREATIVE SCHEDULING

Tailor your messaging to specific audiences or locations by running multiple creatives within the same campaign flight. This is a powerful tool for businesses with several locations that want to serve neighborhood-specific ads or vary their message based on different sub-networks. It provides the flexibility to rotate multiple designs and ensure the right message reaches the right area at the right time.

Frequently Asked Questions

Where will I see my ad?
Your ads will appear across the BookYourBillboard network. As the Sioux Falls Network expands (currently at 32 boards), your campaign benefits from new premium locations at no extra cost.
Can I control what times my ad runs?
Yes. Dayparting lets you schedule your ad for specific hours of the day and specific days of the week. Your creative can vary by time slot as well — a different message for morning commuters than for evening shoppers, for example.
Can my ad be different at different locations?
Yes. You can run different creatives across different sub-networks within the same flight, allowing you to tailor your message based on geography or audience type.
How do I get started?
Visit bookyourbillboard.com, or contact your BYB sales representative directly. Our team will help you select the right flight, build your creative, and launch your campaign.
Does BookYourBillboard help with creative design?
Yes. BookYourBillboard has an in-house creative team ready to help you develop high-impact billboard graphics optimized for the digital format. We can also work with your existing brand assets.
What if my campaign is less than 1 flight or 28 days?
In this case, BookYourBillboard will assign you to a network at the discretion of our scheduling.

Leveraging the Minnesota Avenue Digital

The Minnesota Digital Billboard is built to help advertisers make a strong impression along one of Sioux Falls’ most recognizable city corridors.

  • Keep your creative bold and simple. Even though your ad is displayed on a large 14’ by 48’ digital bulletin, clear messaging, strong contrast, and a memorable call-to-action will help drivers process and remember your campaign quickly.
  • Use dayparting to match your audience’s schedule. Promote morning offers, lunch specials, evening events, service reminders, retail campaigns, or brand awareness messaging during the times your customers are most likely to be on the road.
  • Take advantage of the surrounding location. This billboard sits on Minnesota Avenue, one of Sioux Falls’ key north-south routes, making it a strong fit for restaurants, retail, healthcare, financial services, home services, education, events, and general brand awareness campaigns.
  • Consider pairing the Minnesota Digital Billboard with digital retargeting. Outdoor impressions help introduce and reinforce your message, while social, display, or search ads can help capture interest when people are ready to learn more, visit, call, or buy.
  • Commit long-term for maximum impact. Repetition builds recognition, and a consistent presence across multiple flights helps your brand stay top-of-mind with Sioux Falls drivers.