BookYourBillboard’s Interstate Vertical Network is built to leverage the high speed highways intrinsic to Sioux Falls.
INTERACTIVE MAP
Our Interactive map below shows all the locations of the 32 billboards.
HOW IT WORKS
Your advertisement rotates across 8 premium billboard faces throughout Sioux Falls.
Your ad starts at Location 1, moves to Location 2, and continues through the full network. Each ad displays for 7 seconds before moving to the next face. The rotation repeats every minute for the entire campaign.
That means your campaign receives a minimum of 10,080 flips every week.
| Interstate Vertical Rotation | |
|---|---|
| I-29 12th St EXIT, South Face | BYBSFV18VSF |
| I-229 and Minnesota Ave EXIT, East Face | BYBSFV21VEF |
| I-229 and Minnesota Ave, West Face | BYBSFV21VWF |
| I-229 and CLIFF Ave, North Face | BYBSFV28VNF |
| I-229 and CLIFF Ave, South Face | BYBSFV28VSF |
| I-229 and 26TH St EXIT, South Face | BYBSFV27VSF |
| I-29 and Madison St EXIT, North Face | BYBSFV29VNF |
| I-29 and Madison St, South Face | BYBSFV29VSF |
Traditional Billboard Buy VS Network Buy
Traditional billboard advertising locks you into one address. You reach the same commuters, the same shoppers, and the same neighborhoods — day after day, week after week. For businesses trying to build brand awareness across a growing city like Sioux Falls, a single board is a ceiling, not a launchpad.
The Interstate Vertical Network
ADVANCED ADVERTISING CAPABILITIES
Maximize the impact of your marketing with a digital platform designed for precision and real-time engagement. These sophisticated features allow you to automate your messaging and target specific audiences in Sioux Falls with unprecedented accuracy.
Frequently Asked Questions
Leveraging the Interstate Vertical Network
The Interstate Vertical Network delivers exceptional value out of the box, but advertisers who approach it strategically see even stronger results. Here are our top recommendations:
- Keep your creative bold and simple. Viewers have 10 seconds and are often in motion. A clear headline, strong visual, and single call-to-action outperforms complex or text-heavy designs every time.
- Use dayparting to match your audience’s schedule. If your customers are most valuable in the morning, run your most compelling creative during drive time.
- Remember your audience is travelling at 65mph .
- Combine Interstate Vertical Network with digital retargeting. Outdoor impressions prime your audience. Pair Sioux Falls Network with social or search ads to capture that intent at the moment of decision.
- Commit long-term for maximum impact. Brand recall builds over time. A consistent presence across multiple flights is measurably more effective than a single short-term buy.
