2 DIGITAL BILLBOARDS. 1 BILLBOARD BUY. POSITION YOURSELF TO DOMINATE THE BUSIEST INTERSECTION IN SOUTH DAKOTA.

DAWLEY FARM NETWORK

Position your brand in one of Sioux Falls’ most active retail and commuter corridors. Located at the intersection of Arrowhead Pkwy and Veterans Pkwy, this oversized digital vertical billboard sits near the Dawley Farm shopping district, surrounded by high-traffic destinations like Target, Menards, Walmart, and other major retailers.

The Dawley Farm Network is a combination of the east- and west-facing digital vertical displays on one oversized 28′ by 22′ billboard located at the intersection of Arrowhead Pkwy and Veterans Pkwy in Sioux Falls.

Your ad displays once per minute, alternating between the east and west faces of the board, giving your campaign visibility to traffic moving in both directions through one of the city’s busiest retail and commuter corridors. Positioned near Dawley Farm and major destinations like Target, Menards, Walmart, and surrounding businesses, this location is built to help advertisers capture attention from shoppers, commuters, and daily east-side traffic.

2 Digital Billboards

Two gigantic Vertical billboards positioned to impress upon the travellers going to-and-from the Dawley area.

40,320 Plays

Per flight (28 days), you ad will play for a total of 40,320 plays. That’s a continuous tally play of over 78 hours.

Hold Times

With an industry leading hold time of 7 second, you can be assured that your ad will be seen and remembered.

Affordable with Results

We’re local and affordable. Your success is our success and that means positioning ourselves to be the most affordable type of advertising.

How it Works

Your ad runs on a large digital vertical billboard located at the intersection of Arrowhead Pkwy and Veterans Pkwy near Dawley Farm, one of the busiest retail and commuter areas on the east side of Sioux Falls. When you purchase the Dawley Farm network buy, your campaign includes both the east- and west-facing vertical displays under one billboard buy. Your ad rotates between the two 28’ x 22’ faces every minute, with a 7-second hold time on each play. That means your campaign receives a minimum of 10,080 flips every week, helping your message reach traffic moving in both directions along Arrowhead Pkwy near major destinations like Target, Menards, Walmart, and the surrounding Dawley Farm shopping district.

Traditional Billboards

Traditional billboard advertising locks you into one address. You reach the same commuters, the same shoppers, and the same neighborhoods — day after day, week after week. For businesses trying to build brand awareness across a growing city like Sioux Falls, a single board is a ceiling, not a launchpad.

The Dawley Farm Vertical Network is aimed at giving your brand a presence in what the South Dakota DOT has identified as the busiest intersection in South Dakota.

ADVANCED ADVERTISING CAPABILITIES

Maximize the impact of your marketing with a digital platform designed for precision and real-time engagement. These sophisticated features allow you to automate your messaging and target specific audiences in Sioux Falls with unprecedented accuracy.

DAYPARTING

Maximize your budget by ensuring your message only appears when it is most relevant. This feature allows you to schedule ads for specific times of day or days of the week, such as a restaurant promoting breakfast during the morning commute or a bar highlighting happy hour specials from 3–6 PM. By controlling the timing, you reduce waste and reach your audience at the peak of their interest.

CONDITIONAL & TRIGGERED ADS

Ensure your creative is always contextually relevant with ads that react to real-world conditions. Using automated triggers, a retailer can display winter gear when the temperature drops below 32°F and switch to spring apparel when it warms up. These triggered ads allow your campaign to adapt instantly to environmental changes without the need for manual updates or constant monitoring.

LIVE RSS FEED ADS

Bring your billboard to life by integrating live data feeds for real-time, dynamic content. This is ideal for displaying live countdown timers, sports scores, or even custom data managed through a Google Sheet. Once a feed is defined, the billboard updates automatically as the data changes, though users must sign a legal agreement ensuring the safety and appropriateness of all live content.

MULTI-CREATIVE SCHEDULING

Tailor your messaging to specific audiences or locations by running multiple creatives within the same campaign flight. This is a powerful tool for businesses with several locations that want to serve neighborhood-specific ads or vary their message based on different sub-networks. It provides the flexibility to rotate multiple designs and ensure the right message reaches the right area at the right time.

Frequently Asked Questions

Where will I see my ad?
Your ads will appear across the BookYourBillboard network. As the Sioux Falls Network expands (currently at 32 boards), your campaign benefits from new premium locations at no extra cost.
Can I control what times my ad runs?
Yes. Dayparting lets you schedule your ad for specific hours of the day and specific days of the week. Your creative can vary by time slot as well — a different message for morning commuters than for evening shoppers, for example.
Can my ad be different at different locations?
Yes. You can run different creatives across different sub-networks within the same flight, allowing you to tailor your message based on geography or audience type.
How do I get started?
Visit bookyourbillboard.com, or contact your BYB sales representative directly. Our team will help you select the right flight, build your creative, and launch your campaign.
Does BookYourBillboard help with creative design?
Yes. BookYourBillboard has an in-house creative team ready to help you develop high-impact billboard graphics optimized for the digital format. We can also work with your existing brand assets.
What if my campaign is less than 1 flight or 28 days?
In this case, BookYourBillboard will assign you to a network at the discretion of our scheduling.

Leveraging the Dawley Farm Network

The Dawley Farm Network is built to help you make impressions in one of the busiest retail and commuter corridors in Sioux Falls, South Dakota.

  • Keep your creative bold and simple. Even though you are being displayed on a 28′ by 22′ display that is usually three times the size of a regular billboard, people tend to remember simple ads as opposed to complex ones.
  • Use dayparting to match your audience’s schedule. If your customers are most valuable in the morning, run your most compelling creative during drive time.
  • Dawley Farm attracts both shoppers and commuters, making it a strong location for retail, restaurants, events, healthcare, home services, and local brand awareness campaigns. Consider pairing this network with another Sioux Falls billboard location to increase reach and improve memorability.
  • Combine the Dawley Farm Digital Network with digital retargeting. Outdoor impressions help prime your audience, while social, display, or search ads can help capture interest when people are ready to take action.
  • Commit long-term for maximum impact. Brand recall builds over time. A consistent presence across multiple flights is measurably more effective than a single short-term buy.