HARRISBURG VERTICAL NETWORK

2 DIGITAL BILLBOARDS. 1 BILLBOARD BUY. POSITION YOURSELF TO DOMINATE THE HARRISBURG MARKET.

HARRISBURG NETWORK

The Harrisburg Vertical Network is a combination of two gigantic vertical billboards located at the gateway of Harrisburg SD. These crystal clear 28′ by 22′ vertical displays flank the most travelled route between Harrisburg and Sioux Falls. At almost three times the size of a regular billboard, these billboards will keep your ads top-of-mind for would-be travellers.

BOOK THE HARRISBURG NETWORKBOOK THE NETWORK

Make a bold impression at one of Harrisburg’s most visible commuter gateways. This large-format digital vertical billboard sits along South Minnesota Ave/SD Highway 115 near the Country Apple Orchard, positioned at the entrance of Harrisburg, where daily traffic moves between Sioux Falls and Harrisburg.

With north and south-facing visibility, this location captures commuters traveling both directions along Minnesota Ave. Your message appears on a striking 28’ x 22’ digital display with a 7-second hold time, delivering repeat exposure in a high-traffic corridor.

Reaching an estimated 104,781 impressions per 28-day flight, the Harrisburg Vertical is a strong choice for brands looking to build awareness, promote events, drive local traffic, or stay top-of-mind with commuters in the growing south metro area.

2 Digital Billboards

Two gigantic Vertical billboards positioned to impress upon the travellers making the commute to-and-from Harrisburg.

40,320 Plays

Per flight (28 days), you ad will play for a total of 40,320 plays. That’s a continuous tally play of over 78 hours.

Hold Times

With an industry leading hold time of 7 second, you can be assured that your ad will be seen and remembered.

Affordable with Results

We’re local and affordable. Your success is our success and that means positioning ourselves to be the most affordable type of advertising.

INTERACTIVE MAP

Our Interactive map below shows all the locations of the 32 billboards.

BOOK YOUR BILLBOARD

Sioux Falls Network

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How it Works

Your ad runs on the Harrisburg digital vertical billboard located on South Minnesota Ave/SD Highway 115 at the entrance of Harrisburg, reaching commuters traveling between Sioux Falls and Harrisburg. When you purchase the Harrisburg network buy, your campaign includes both the north- and south-facing vertical displays under one billboard buy. Your ad rotates between the two 28’ x 22’ faces every minute, with a 7-second hold time on each play. That means your campaign receives a minimum of 10,080 flips every week, helping your message stay visible to traffic moving in both directions along Minnesota Ave.

Traditional Billboards

Traditional billboard advertising locks you into one address. You reach the same commuters, the same shoppers, and the same neighborhoods — day after day, week after week. For businesses trying to build brand awareness across a growing city like Sioux Falls, a single board is a ceiling, not a launchpad.

The Harrisburg Vertical Network is aimed at giving your brand a presence in the rapidly growing community in and around Harrisburg South Dakota.

ADVANCED ADVERTISING CAPABILITIES

Maximize the impact of your marketing with a digital platform designed for precision and real-time engagement. These sophisticated features allow you to automate your messaging and target specific audiences in Sioux Falls with unprecedented accuracy.

DAYPARTING

Maximize your budget by ensuring your message only appears when it is most relevant. This feature allows you to schedule ads for specific times of day or days of the week, such as a restaurant promoting breakfast during the morning commute or a bar highlighting happy hour specials from 3–6 PM. By controlling the timing, you reduce waste and reach your audience at the peak of their interest.

CONDITIONAL & TRIGGERED ADS

Ensure your creative is always contextually relevant with ads that react to real-world conditions. Using automated triggers, a retailer can display winter gear when the temperature drops below 32°F and switch to spring apparel when it warms up. These triggered ads allow your campaign to adapt instantly to environmental changes without the need for manual updates or constant monitoring.

LIVE RSS FEED ADS

Bring your billboard to life by integrating live data feeds for real-time, dynamic content. This is ideal for displaying live countdown timers, sports scores, or even custom data managed through a Google Sheet. Once a feed is defined, the billboard updates automatically as the data changes, though users must sign a legal agreement ensuring the safety and appropriateness of all live content.

MULTI-CREATIVE SCHEDULING

Tailor your messaging to specific audiences or locations by running multiple creatives within the same campaign flight. This is a powerful tool for businesses with several locations that want to serve neighborhood-specific ads or vary their message based on different sub-networks. It provides the flexibility to rotate multiple designs and ensure the right message reaches the right area at the right time.

Frequently Asked Questions

Where will I see my ad?

Your ads will appear across the BookYourBillboard network. As the Sioux Falls Network expands (currently at 32 boards), your campaign benefits from new premium locations at no extra cost.

Can I control what times my ad runs?

Yes. Dayparting lets you schedule your ad for specific hours of the day and specific days of the week. Your creative can vary by time slot as well — a different message for morning commuters than for evening shoppers, for example.

Can my ad be different at different locations?

Yes. You can run different creatives across different sub-networks within the same flight, allowing you to tailor your message based on geography or audience type.

How do I get started?

Visit bookyourbillboard.com, or contact your BYB sales representative directly. Our team will help you select the right flight, build your creative, and launch your campaign.

Does BookYourBillboard help with creative design?

Yes. BookYourBillboard has an in-house creative team ready to help you develop high-impact billboard graphics optimized for the digital format. We can also work with your existing brand assets.

What if my campaign is less than 1 flight or 28 days?

In this case, BookYourBillboard will assign you to a network at the discretion of our scheduling.

Leveraging the Harrisburg Network

The Harrisburg Network is built to help you make impressions upon the rapidly expanding city of Harrisburg, South Dakota.

Keep your creative bold and simple. Eventhough you are being displayed on a 28′ by 22′ display that is usally three times the size of a regular billboard, people can easily remember simple ads as opposed to complex ones.
Use dayparting to match your audience’s schedule. If your customers are most valuable in the morning, run your most compelling creative during drive time.
Almost everyone who travels to-and-from Harrisburg will also be in Sioux Falls and vice-versa. Consider combining your billboard buy with another network to improve memorability.
Combine the Harrisburg Digital Network with digital retargeting. Outdoor impressions prime your audience. Pair the Harrisburg Network with social or search ads to capture that intent at the moment of decision.
Commit long-term for maximum impact. Brand recall builds over time. A consistent presence across multiple flights is measurably more effective than a single short-term buy.