Own the region’s most heavily traveled interchange with triple digital exposure at I-29 and I-90.

i90/i29 interchange Network

Command attention at one of Sioux Falls’ most powerful interstate gateways. The I-29 & I-90 Interchange Network gives your brand triple right-hand-read exposure across three digital billboards built for repetition, visibility, and recall. Designed to reach drivers multiple times in one route, this network helps your message stand out before they enter the city.

The I-29 & I-90 Interchange Network is a combination of three right-hand-read digital billboards positioned around one of Sioux Falls’ most important highway connections.

Located where I-90 and I-29 meet, this network reaches drivers entering Sioux Falls from the east and west, travelers moving south into the city on I-29, and traffic transitioning between two of the region’s major interstate routes. With two large-format 14’ by 48’ digital bulletins and one 11’ by 22’ digital board, the network gives advertisers repeated visibility across a high-volume gateway used by commuters, visitors, freight traffic, and regional travelers moving through the Sioux Falls market.

2 Bulletin and 1 Poster Digital Billboard

Your ad plays on two 14′ by 48′ and one 11′ by 22′ digital billboard.

40,320 Plays

Per flight (28 days), you ad will play for a total of 40,320 plays. Thats a continous play of over 78 hours.

7 Seconds

An industry leading 7-second hold time ensures that your ad won’t be missed by the traveling audience.

Affordable Advertising

Affordable advertising with big-time visibility. Save more with longer contracts.

How It Works

Your ad runs across three digital billboard locations around the I-29 and I-90 interchange.

In minute one, your ad appears on Location #1, a right-hand-read 14’ by 48’ digital billboard on I-90. In minute two, it shifts to Location #2, a right-hand-read 11’ by 22’ board on the I-29 on-ramp. In minute three, it appears on Location #3, another right-hand-read 14’ by 48’ digital billboard on I-29.

On minute four, the sequence resets and repeats continuously, 24/7. Each display holds your ad for 7 seconds, giving your campaign repeated exposure across all three locations throughout the day.

Each advertising flight runs for 28 days and delivers an estimated 1.5 million impressions.

Advanced Advertising Capabilities

Maximize the impact of your marketing with a digital platform designed for precision and real-time engagement. These sophisticated features allow you to automate your messaging and target specific audiences in Sioux Falls with unprecedented accuracy.

DAYPARTING

Maximize your budget by ensuring your message only appears when it is most relevant. This feature allows you to schedule ads for specific times of day or days of the week, such as a restaurant promoting breakfast during the morning commute or a bar highlighting happy hour specials from 3–6 PM. By controlling the timing, you reduce waste and reach your audience at the peak of their interest.

CONDITIONAL & TRIGGERED ADS

Ensure your creative is always contextually relevant with ads that react to real-world conditions. Using automated triggers, a retailer can display winter gear when the temperature drops below 32°F and switch to spring apparel when it warms up. These triggered ads allow your campaign to adapt instantly to environmental changes without the need for manual updates or constant monitoring.

LIVE RSS FEED ADS

Bring your billboard to life by integrating live data feeds for real-time, dynamic content. This is ideal for displaying live countdown timers, sports scores, or even custom data managed through a Google Sheet. Once a feed is defined, the billboard updates automatically as the data changes, though users must sign a legal agreement ensuring the safety and appropriateness of all live content.

MULTI-CREATIVE SCHEDULING

Tailor your messaging to specific audiences or locations by running multiple creatives within the same campaign flight. This is a powerful tool for businesses with several locations that want to serve neighborhood-specific ads or vary their message based on different sub-networks. It provides the flexibility to rotate multiple designs and ensure the right message reaches the right area at the right time.

Frequently Asked Questions

Where will I see my ad?
Your ads will appear across the BookYourBillboard network. As the Sioux Falls Network expands (currently at 32 boards), your campaign benefits from new premium locations at no extra cost.
Can I control what times my ad runs?
Yes. Dayparting lets you schedule your ad for specific hours of the day and specific days of the week. Your creative can vary by time slot as well — a different message for morning commuters than for evening shoppers, for example.
Can my ad be different at different locations?
Yes. You can run different creatives across different sub-networks within the same flight, allowing you to tailor your message based on geography or audience type.
How do I get started?
Visit bookyourbillboard.com, or contact your BYB sales representative directly. Our team will help you select the right flight, build your creative, and launch your campaign.
Does BookYourBillboard help with creative design?
Yes. BookYourBillboard has an in-house creative team ready to help you develop high-impact billboard graphics optimized for the digital format. We can also work with your existing brand assets.
What if my campaign is less than 1 flight or 28 days?
In this case, BookYourBillboard will assign you to a network at the discretion of our scheduling.

Leveraging the i90/i29 Interchange Network

The I-29 & I-90 Interchange Network is built to help advertisers make repeated impressions on drivers moving through one of Sioux Falls’ most important interstate gateways.

  • Keep your creative bold and simple. Interstate traffic moves quickly, so clear messaging, strong contrast, and a short call-to-action will help drivers understand and remember your ad.
  • Use the three-location rotation to build recognition. Because your message appears across multiple boards in sequence, your creative should feel consistent and easy to recognize from one display to the next.
  • Take advantage of the gateway location. This network is a strong fit for tourism, events, healthcare, restaurants, retail, home services, financial services, recruitment, regional campaigns, and brand awareness efforts that need to reach both local drivers and interstate travelers.
  • Consider pairing the I-29 & I-90 Interchange Network with digital retargeting. Outdoor impressions introduce and reinforce your message, while social, display, or search ads can help capture interest after drivers have seen your campaign on the road.
  • Commit long-term for maximum impact. Repetition builds recognition, and a consistent presence across multiple flights can help your brand stay top-of-mind with commuters, visitors, and regional travelers moving through the interstate highways.