2 DIGITAL BILLBOARDS. 1 BILLBOARD BUY. CAPTURE THE MADISON MARKET.

mADISON DIGITAL NETWORK

Command attention at one of Madison’s most important commercial gateways. The Madison Digital Network places your brand where shoppers, commuters, students, and lake-area travelers naturally converge. Designed for visibility, repetition, and recall, this network helps your message stand out in the moments that matter.

The Madison Digital Network is a combination of two 13’ by 31’ digital poster displays located at HWY 34 and Washington Avenue in Madison, South Dakota.

This network anchors one of Madison’s busiest east-side commercial corridors and serves as a primary gateway to and from Sioux Falls, I-29, the surrounding lake region, and the city’s retail core. With both east- and west-facing visibility, advertisers can reach drivers entering Madison, leaving town, commuting locally, visiting nearby businesses, or traveling to and from the lakes.

2 Digital Bulletin Billboards

Two crystal clear bulletin 13′ by 31′ billboards positioned on Madison’s busiest east-side commercial corridor.

40,320 Plays

Per flight (28 days), you ad will play for a total of 40,320 plays. That’s a continuous tally play of over 78 hours.

Hold Times

With an industry leading hold time of 7 second, you can be assured that your ad will be seen and remembered.

Affordable with Results

Local, affordable advertising designed to help your business succeed.

 
 

How it Works

Your ad runs across the Madison Digital Network, a double digital billboard positioned at HWY 34 and Washington Avenue.

The network includes two 13’ by 31’ digital poster displays with east- and west-facing exposure. Your message displays with a 7-second hold time, helping your campaign reach traffic moving in both directions through one of Madison’s key gateway intersections.

Each advertising flight runs for 28 days and delivers an estimated 366,206 impressions per flight. Simply choose your flight length, provide your creative, and we’ll get your campaign scheduled and live.

Traditional Billboards Buy vs Madison Network

Traditional billboard advertising locks you into one address. You reach the same commuters, the same shoppers, and the same neighborhoods — day after day, week after week. For businesses trying to build brand awareness across a growing city like Madison, a single board is a ceiling, not a launchpad. The Madison Network gives you comprehensive market coverage at just one billboard buy.

Advanced Advertising Capabilities

Maximize the impact of your marketing with a digital platform designed for precision and real-time engagement. These sophisticated features allow you to automate your messaging and target specific audiences in Madison with unprecedented accuracy.

DAYPARTING

Maximize your budget by ensuring your message only appears when it is most relevant. This feature allows you to schedule ads for specific times of day or days of the week, such as a restaurant promoting breakfast during the morning commute or a bar highlighting happy hour specials from 3–6 PM. By controlling the timing, you reduce waste and reach your audience at the peak of their interest.

CONDITIONAL & TRIGGERED ADS

Ensure your creative is always contextually relevant with ads that react to real-world conditions. Using automated triggers, a retailer can display winter gear when the temperature drops below 32°F and switch to spring apparel when it warms up. These triggered ads allow your campaign to adapt instantly to environmental changes without the need for manual updates or constant monitoring.

LIVE RSS FEED ADS

Bring your billboard to life by integrating live data feeds for real-time, dynamic content. This is ideal for displaying live countdown timers, sports scores, or even custom data managed through a Google Sheet. Once a feed is defined, the billboard updates automatically as the data changes, though users must sign a legal agreement ensuring the safety and appropriateness of all live content.

MULTI-CREATIVE SCHEDULING

Tailor your messaging to specific audiences or locations by running multiple creatives within the same campaign flight. This is a powerful tool for businesses with several locations that want to serve neighborhood-specific ads or vary their message based on different sub-networks. It provides the flexibility to rotate multiple designs and ensure the right message reaches the right area at the right time.

Frequently Asked Questions

Where will I see my ad?
Your ads will appear across the BookYourBillboard network. As the Sioux Falls Network expands (currently at 32 boards), your campaign benefits from new premium locations at no extra cost.
Can I control what times my ad runs?
Yes. Dayparting lets you schedule your ad for specific hours of the day and specific days of the week. Your creative can vary by time slot as well — a different message for morning commuters than for evening shoppers, for example.
Can my ad be different at different locations?
Yes. You can run different creatives across different sub-networks within the same flight, allowing you to tailor your message based on geography or audience type.
How do I get started?
Visit bookyourbillboard.com, or contact your BYB sales representative directly. Our team will help you select the right flight, build your creative, and launch your campaign.
Does BookYourBillboard help with creative design?
Yes. BookYourBillboard has an in-house creative team ready to help you develop high-impact billboard graphics optimized for the digital format. We can also work with your existing brand assets.
What if my campaign is less than 1 flight or 28 days?
In this case, BookYourBillboard will assign you to a network at the discretion of our scheduling.

Leveraging the Madison Network

The Madison Network is built to help advertisers make repeat impressions in the heart of Madison, South Dakota.

  • Keep your creative bold and simple. Even though your ad is displayed on a large 13’ by 31’ digital billboard, people are more likely to remember clean, simple messages than crowded ones.
  • Use dayparting to match your audience’s schedule. Promote breakfast, lunch, dinner, retail offers, events, or service-based messaging during the times your customers are most likely to be nearby or ready to act.
  • Take advantage of the surrounding points of interest. Located at HWY 34 and Washington Avenue, this network reaches local commuters, shoppers, Dakota State University students, Lake County residents, and travelers moving between Madison, Sioux Falls, I-29, Lake Madison, Lake Herman, and the surrounding lake communities.
  • Consider pairing the Madison Network with digital retargeting. Outdoor impressions help introduce and reinforce your message, while social, display, or search ads can help capture interest when people are ready to learn more, visit, call, or buy.
  • Commit long-term for maximum impact. Repetition builds recognition, and a consistent presence across multiple flights helps your brand stay top-of-mind with Madison drivers and commuters.