2 DIGITAL BILLBOARDS. 1 BILLBOARD BUY. CAPTURE ABERDEEN.

aBERDEEN DIGITAL NETWORK

Command attention in one of Aberdeen’s most active commercial corridors. The Aberdeen Digital Network gives your brand a bold, elevated presence where shoppers, commuters, and travelers naturally converge. Designed for visibility, repetition, and recall, this network helps your message stand out in the moments that matter.

Reach shoppers, commuters, and professional travelers in the heart of Aberdeen’s east-side retail corridor with the Aberdeen Digital Network.

Located on 6th Ave SE near Roosevelt St. along Highway 12, this double digital billboard places your brand at a key gateway into one of the city’s primary shopping areas. With two 11’ x 24’ digital poster displays, 7-second hold times, and high-frequency exposure from both east- and west-facing traffic, this network is built to help advertisers stay visible, memorable, and top-of-mind.

Whether you’re promoting a local business, retail offer, event, service, or brand awareness campaign, the Aberdeen Digital Network gives your message strong visibility in a high-traffic area surrounded by major destinations like McDonald’s, Burger King, Taco John’s, Fairfield Inn, Super 8, Hobby Lobby, and other local points of interest.

2 Digital Billboards

Two crystal clear poster 11′ by 24′ billboards positioned on Aberdeen’s arterial road.

40,320 Plays

Per flight (28 days), you ad will play for a total of 40,320 plays. That’s a continuous tally play of over 78 hours.

Hold Times

With an industry leading hold time of 7 second, you can be assured that your ad will be seen and remembered.

Affordable with Results

We’re local and affordable. Your success is our success and that means positioning ourselves to be the most affordable type of advertising.

How it Works

Your ad runs across double digital billboard located at 524 S Harvard St. near 6th Ave SE and Roosevelt St. in Aberdeen. The network includes two 11’ by 24’ digital poster displays, with your message alternating between the east- and west-facing boards at 7-second intervals. This gives your campaign multi-directional exposure along Highway 12 and helps build stronger brand recall through repeated visibility. Each advertising flight runs for 28 days and delivers an estimated 150,581 impressions per flight.

Traditional Billboards

Traditional billboard advertising locks you into one address. You reach the same commuters, the same shoppers, and the same neighborhoods — day after day, week after week. For businesses trying to build brand awareness across a growing city like Sioux Falls, a single board is a ceiling, not a launchpad.

The Dawley Farm Vertical Network is aimed at giving your brand a presence in what the South Dakota DOT has identified as the busiest intersection in South Dakota.

ADVANCED ADVERTISING CAPABILITIES

Maximize the impact of your marketing with a digital platform designed for precision and real-time engagement. These sophisticated features allow you to automate your messaging and target specific audiences in Sioux Falls with unprecedented accuracy.

DAYPARTING

Maximize your budget by ensuring your message only appears when it is most relevant. This feature allows you to schedule ads for specific times of day or days of the week, such as a restaurant promoting breakfast during the morning commute or a bar highlighting happy hour specials from 3–6 PM. By controlling the timing, you reduce waste and reach your audience at the peak of their interest.

CONDITIONAL & TRIGGERED ADS

Ensure your creative is always contextually relevant with ads that react to real-world conditions. Using automated triggers, a retailer can display winter gear when the temperature drops below 32°F and switch to spring apparel when it warms up. These triggered ads allow your campaign to adapt instantly to environmental changes without the need for manual updates or constant monitoring.

LIVE RSS FEED ADS

Bring your billboard to life by integrating live data feeds for real-time, dynamic content. This is ideal for displaying live countdown timers, sports scores, or even custom data managed through a Google Sheet. Once a feed is defined, the billboard updates automatically as the data changes, though users must sign a legal agreement ensuring the safety and appropriateness of all live content.

MULTI-CREATIVE SCHEDULING

Tailor your messaging to specific audiences or locations by running multiple creatives within the same campaign flight. This is a powerful tool for businesses with several locations that want to serve neighborhood-specific ads or vary their message based on different sub-networks. It provides the flexibility to rotate multiple designs and ensure the right message reaches the right area at the right time.

Frequently Asked Questions

Where will I see my ad?
Your ads will appear across the BookYourBillboard network. As the Sioux Falls Network expands (currently at 32 boards), your campaign benefits from new premium locations at no extra cost.
Can I control what times my ad runs?
Yes. Dayparting lets you schedule your ad for specific hours of the day and specific days of the week. Your creative can vary by time slot as well — a different message for morning commuters than for evening shoppers, for example.
Can my ad be different at different locations?
Yes. You can run different creatives across different sub-networks within the same flight, allowing you to tailor your message based on geography or audience type.
How do I get started?
Visit bookyourbillboard.com, or contact your BYB sales representative directly. Our team will help you select the right flight, build your creative, and launch your campaign.
Does BookYourBillboard help with creative design?
Yes. BookYourBillboard has an in-house creative team ready to help you develop high-impact billboard graphics optimized for the digital format. We can also work with your existing brand assets.
What if my campaign is less than 1 flight or 28 days?
In this case, BookYourBillboard will assign you to a network at the discretion of our scheduling.

Leveraging the Aberdeen Network

The Dawley Farm Network is built to help you make impressions in one of the busiest retail and commuter corridors in Sioux Falls, South Dakota.

  • Keep your creative bold and simple. Your ad is displayed on large digital posters with a 7-second hold time, so clear messaging, strong contrast, and a memorable call-to-action will help your campaign perform better.
  • Use dayparting to match your audience’s schedule. Promote breakfast, lunch, dinner, retail offers, events, or service-based messaging during the times your customers are most likely to be nearby or ready to act.
  • Take advantage of the surrounding points of interest. This location is near restaurants, hotels, retailers, and everyday destinations including McDonald’s, Burger King, Taco John’s, Fairfield Inn, Super 8, Hobby Lobby, and other local businesses, making it a strong fit for retail, food, hospitality, healthcare, service, and awareness campaigns.
  • Combine the Aberdeen Digital Network with digital retargeting. Outdoor impressions help introduce and reinforce your message, while social, display, or search ads can help capture interest when people are ready to learn more, visit, call, or buy.
  • Commit long-term for maximum impact. Repetition builds recognition, and a consistent presence across multiple flights can help your brand stay top-of-mind with shoppers, commuters, and travelers throughout Aberdeen.